Being active means different things to different people. To some, it’s juggling multiple small businesses. To others, it’s just a fun-packed, energetic routine. Chivita Active alludes to the active side of life and also speaks to people who make conscious efforts to be active.
This campaign, therefore, invites consumers to join a lifestyle that’s not only refreshing but also encapsulates all the intrinsic benefits of drinking real, fruit juices.
Children are pure innocent beings, and what better way to celebrate them than to use the pure and undiluted Chivita 100% juice to do so?
Therefore, using the Chivita 100% brand, we joined the global Children's Day celebration, to join our voices subtly with a global issue by highlighting the pureness of children and linking it to the pureness of our brand.
