Gen Z have a common enemy––“Boredom”.
If they had their way, every moment would be #turnt, #fire, #sick––and the fun would be unending.
So, to tap into their constant need for fun and bring brand love to Pringles, we created Stacks ’n’ Stacks––an idea that keeps the fun going whenever you see a box of Pringles.
To further activate our campaign idea, we created life-size Pringles music speakers that will be situated at a mall and shop mart to invite people to bring their cans of Pringles, so we can help transform them into customized speakers.
