Gen Z is crazy about variety. This is reflected in their lifestyle––Whether it’s music, fashion, food, or movies and in the divergence of their friendships or cliques. Once they get a whiff of a lack of variety, they soon get bored and move on to the next interesting thing.

Leveraging our everyday lingo and the typical use of emojis to spice up conversations, we showed Gen Z the variety of the different flavors of Indomie noodles.