When it comes to skincare, restoring yourself is not a waste of time. Real beauty comes from the inside and reflects on the outside. In a world where beauty threats and loyalists thrive, the only way to restore order to your skincare routine is to Find Your Tribe.
As a brand passionately driven by innovation, Drunk Elephant joined forces with Black Panther Wakanda Forever to create awareness for a new era of beauty with the introduction of the Wakanda Line of skincare products and the Find Your Tribe experience.
Art Directors: John Henning & Jamie Payne
We curated a limited edition skincare line for Black Panther Wakanda Forever fans powered by Drunk Elephant to tackle beauty threats.
To get fans acquainted with their tribe, Black Panther Wakanda Forever characters guide you through a journey to better skin by completing a questionnaire and a scan recognizing skin and hair imperfections
Results from the questionnaire and scan place each person in a tribe and then can follow the personalized skincare routine associated with each tribe. Following closely to the routine will unlock rewards.
At the end of each week, fans are rewarded with a Kimoyo bead that matches the color of their tribe to mark their milestone. As they complete their 21 days, a gift box will be sent with a Kimoyo bracelet earned for each day on their beauty routine.
To further amplify our campaign we took the Find Your Tribe idea to the streets.
Passersby are alerted by the signature Wakanda sound, as a silhouette of the Wakanda pose appear on the screen. Participants will be require to strike the Wakanda pose to prove their allegiance in order to access a QR code which links them to the Tribe App.
SEPHORA TAKEOVER
Black Panther Wakanda Forever and Drunk Elephant will mark their territory at Sephora with a grand Wakanda makeover section.
We marked our territory on OOH billboards to unveil the Drunk Elephant Wakanda Line.
