During football season, fans get into rarely settled disagreements, but nothing brings people closer together than Heineken.
Heineken becomes the catalyst for sparking new and delightful connections by bringing unexpected people together over shared interests. We took on the challenge to spark fresh connections with Heineken.
Art Directors: Hunter Bell & Danton Delaguila
CHEERS FOR HEINEKEN
The machine is prompted by motion detection and
challenges participants to choose a partner from an opposing football club to cheer for a free Heineken.
Each participant will cheer for their football club inside the designated booths.
The machine will measure the voices of each participant to gauge how passionate they are about their team. Participants need to reach an equal pitch of 8 on a scale of 1-10 to unlock a pack of Heineken from the dispenser.
HEINEKEN UNLOCKED!
Participants will scan their IDs to verify that they are of legal drinking age before grabbing the drink.
Under each pair of Heineken holds a free ticket for two to watch the next football match from our designated Heineken section along with other Cheers for Beer participants.
SNAPCHAT TAKEOVER
We’ll partner with Snapchat to create a one-of-a-kind filter for all the football clubs playing in the UEFA champions league.
Using color recognition, the app will allow users to take photos with an opposing team to get a chance to win a free pair of Heineken together at a bar, or at our Heineken dispenser.
OOH
